Reading list of recommended UX books on psychology. The books are relevant for everyone interested in human behavior, neuroscience, cognitive psychology, design psychology, and social psychology.
Don't Make Me Think, Revisited A Common Sense Approach to Web Usability
Written by usability guru Steve Krug. Since its first publication, hundreds of thousands of Web designers and developers have relied on this guide to help them understand the principles of intuitive navigation and information design.
Evil by Design Interaction Design to Lead Us Into Temptation
Written by user researcher, UX fiend, and interaction design specialist Chris Nodder. He organized the book by the seven deadly sins and describes how to leverage human fallibility to create powerful persuasive interfaces that people will love to use.
Thinking Fast & Slow
Written by Nobel Memorial Prize in Economic Sciences laureate Daniel Kahneman. The book was the winner of the National Academies Communication Award for best creative work that promotes public understanding of behavioral science, engineering and medicine.
Publisher:Farrar, Straus and Giroux
Emotional Design Why We Love (or Hate) Everyday Things
Written by cognitive scientist and usability engineer Don Norman, the book shows how principles of human psychology apply to the invention and design of new technologies and products. It is about making affective tools that mesh well with emotions.
Author:Donald A. Norman
Predictably Irrational The Hidden Forces That Shape Our Decisions
Written by best-selling author Dan Ariely, the book refutes the common assumption that people behave in fundamentally rational ways. The misguided behaviors are neither random nor senseless. They are systematic and predictable.
Author:Dr. Dan Ariely
Well-Designed How to Use Empathy to Create Products People Love
Written by Jon Kolko, the refreshingly jargon-free and practical book takes readers from Design Thinking to Design Doing. Kolko explains how to deeply understand customer needs and feelings and how to reflect them in a product.
Publisher:Harvard Business Review Press
Hooked How to Build Habit-Forming Products
Written by author, lecturer and investor Nir Eyal, the book explains, with the help of the Hook Model — a four-step process embedded into products to encourage customer behavior, how companies create products people can not put down.
Designing for Behavior Change Applying Psychology and Behavioral Economics
Written by behavioral social scientist Stephen Wendel. The book explains how to apply behavioral economics and psychology to the practical problems of product design and the development of effective interface designs that are enjoyable to use.
Nudge Improving Decisions About Health, Wealth, and Happiness
Written by professor of Behavioral Science and Economics, Richard H. Thaler, who is also a winner of the Nobel Prize in Economics. In this book he explains how people make choices and how they can make better ones.
Author:Richard H. Thaler, Cass Robert Sunstein
Neuro Web Design What Makes Them Click?
Written by behavioral psychologist Susan M. Weinschenk, the book applies the research on motivation, decision making, and neuroscience to web design. Learn how to apply the principles of persuasion to design Web sites that encourage users to click.
100 Things Every Designer Needs to Know About People
Written by behavioral psychologist Susan M. Weinschenk, the book explains how to design to elicit responses from people. It combines real science and research with practical examples to deliver a guide every designer needs.
The Power of Habit Why We Do What We Do in Life and Business
Written by Pulitzer-prize winner journalist and author Charles Duhigg, the book explains why habits exist and how they can be changed. This helps to understand users and their needs and aspirations. An essential manual for business and living.
Switch How to Change Things When Change Is Hard
Written by Professor of Organizational Behavior Chip Heath, the book brings together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.
Author:Chip Heath, Dan Heath
Influence The Psychology of Persuasion
Written by Professor of Psychology and Marketing Robert Beno Cialdini, the book explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. A manual to become a skilled persuader.
Author:Robert Beno Cialdini
Yes! 50 Scientifically Proven Ways to Be Persuasive
Written by Professor of Management and Organizations Noah J. Goldstein, the book explains 50 scientifically proven techniques, based on more than 60 years of research into the psychology of persuasion, for increasing persuasive powers in business and life.
Author:Noah J. Goldstein, Steve J. Martin, Robert Beno Cialdini
Habit The 95% of Behavior Marketers Ignore
Written by expert in consumer behavior and customer satisfaction Dr. Neale Martin, the book explains why 80% of new products fail, why so many advertising budgets are wasted every year, and why even satisfied customers aren’t loyal.
The Paradox of Choice Why More Is Less
Written by psychologist and Professor of Social Theory and Social Action, Barry Schwartz. The book explains how people make decisions and discusses their obsession with choice, and how it contributes to anxiety, dissatisfaction and regret.
Persuasive Technology Using Computers to Change What We Think and Do
Written by social scientist Brian Jeffrey Fogg, who is a research associate at Stanford University, the book reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior.