User Experience on the Web

User Experience Design (UX Design)

User Experience Design (UX Design) deals with the analysis, creation and optimization of the user experience (UX).

UX Design deals with the analysis, creation and optimization of the user experience. UX Design is a complex topic, as it includes the complete experience (e.g. thoughts, emotions and needs) of users when interacting with digital products.

The goal of UX Design is to present complex systems in a simple way and to get the user to the desired goal as comfortably and quickly as possible. This means that effective UX design is not particularly noticeable to users. The more sophisticated UX design is, the less it is noticed.

The acceptance and thus also the economic success of digital products depends largely on a solid UX design strategy.