“Premature optimization is the root of all evil.”
“There are only two hard things in Computer Science: cache invalidation and naming things.”
“Obey standards unless you've a darn good reason.”
“If we want users to like our software, we should design it to behave like a likeable person: respectful, generous and helpful.”
“No matter how cool your interface is, it would be better if there were less of it.”
“Make errors impossible. Making it impossible for the user to make errors is the best way to eliminate error messages.”
“Whatever is worth saying can be stated in fifty words or less.”
“When providing information, make sure your site has something unique to offer.”
“The present letter is a very long one, simply because I had no time to make it shorter.”
“Many of our sentences could be improved by cutting them shorter. Out with the semicolons, in with the periods. Don't write one long sentence if you can say the same thing in two short ones.”